Analytics and Gut Thinking


GutThinking.com ViewsAbout four years ago, I decided to start a blog called Gut Thinking©. The idea being that we all have “gut feelings” and half the serotonin in our body exists in our gut, plus all the variations on idioms using our guts to make decisions and having butterflies in our stomachs, it seemed like a pretty obvious decision.

And so far, it’s done fairly well, considering I have neglected the blog more than I’d like to admit. I also have a Facebook group by the same name that I’ve been running about half the time that now has 300 followers (I swear, only 50 of them are people I know!) that I’m more active on.

So my experiment at brand identification, Gut Thinking, just may, one of these days, allow me to climb to the top of some hill and make me a mini-mogul—with its offshoot Gut is My Co-Pilot©.

What really excites me though, is looking at the analytics. And I don’t even mean fancy analytics, like Google Analytics or Clicky or any of the myriad others out there. I’m talking about the ones that come along with WordPress.com (you have to add others if you use .org and host your own site, like I am on this one). Since GutThinking.com is hosted by WordPress.com, I get their analytics, and they’re pretty basic but fun.

GutThinking.com sweet potato versus pumpkinThe fun part is finding what resonates the most. I started GutThinking.com to post recipes and nutrition ideas for people with food allergies and intolerances, and yet one of the all-time top viewed posts has nothing to do with that: it’s Sweet Potato vs Pumpkin. Really? This is what the internet wants to know? I guess what I wanted to say is that you never know what will be big on your blog and you never know what people want until you make it happen. And even then, you’ll be surprised. But make sure you get one of those posts. Because after a while, you’ll get visitors coming on back, even if you have to go on autopilot for a big for some reason in your life because I can’t tell you how much my readership of this blog has grown over the past few years even without me posting for weeks and (uh…) months a few times on end.

And links. Lots of links. People like links. And answer your freakin’ comments. If they’re legit. Conversation is important!

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Comments & Responses

2 Responses so far.

  1. To track conversion rates within Google Analytics, you’ll first need to set up “Goals”, which allow you to specify the parameters that indicate a successfully completed conversion.

    • skbird says:

      Thanks, Yesenia – Still working on setting up what I want to track on this website, since it wasn’t originally intended to be tracked. But I am going to do some work with Google Analytics as its changed a bit since I’ve used it last. Appreciate the tip.

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