What I learned: How to be a project manager with many different aspects of a production crew, including my first video production, which brought together different departments at Improvement Direct and their products to develop videos promoting both green home improvement projects as well as find ways to re-brand product we already carried. I learned how challenging it is to change the direction of a business, and that many department managers preferred to keep practicing business plans as-is rather than take chances. I was pleased the company trusted my vision to take a risk on a new campaign. Finally, I got to experience what it was like to ad-lib as well as utilize written scripts and understand how much effort is involved public-speaking as on-screen personality.
Reflection to assignment: I developed the concept and scripts for this series of “how-to” videos, intended to show shoppers how to save money on their utility bills as well as making positive changes for the environment. This seemed like a good way to redirect existing resources to create more capital for the company. Some of the infrastructure was easily converted over, making this mostly a turn-key operation. I appreciated the opportunity and encouragement I received from the staff who participated and felt empowered brainstorming and following through with a new project.
Relevance to the profession: This project was relevant to my profession as a creative marketer and writer/editor as I was able to conceive of new ways of presenting existing products, incentivizing their sale, and create written documents to promote them. The eco/community message was underlined with our use of local talent and photography to develop personal pieces with just the right combination of grass-roots interest with practical application and instruction as how to make improvements people might otherwise find daunting.
Install an Eco-Friendly Garbage Disposal
Install an Eco-Friendly Kitchen Faucet
Install an Eco-Friendly Dishwasher